ONE OF THOSE WORTH WATCHING
Opening the door to success in Infomercials, Product Assessment, Design, Production and Promotion
Thursday, November 21, 2013
CHECK THIS OUT ............
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The Pitch Network
The Pitch Network is seeking people with new product ideas or suggestions on how to improve existing ones.
Do you have a product that has or has not been patented? Don’t worry, we can help you develop your product at any stage.
If our team of business executives, marketers, and entrepreneurs thinks that your product has potential, the Pitch Network will contact you to discuss the possibility of a joint effort to develop your product.
We are currently in the production phase of an integrated television/Internet series, PITCH TV (Pitch it TV).
The creators of Pitch TV intend to produce a documentary-style reality television series chronicling the contest experience from the selection of the finalists through the entire television production process to public exhibition.
Contestants submit their ideas, concepts, and prototypes. After rounds of scoring and judging, the winners are announced. The Grand Prize is to have the winning ideas produced, developed and released to the market.
Winners of the contest could be rewarded with contracts or money.
Don’t be left out of the network.
Registration is free.
Confidentiality is guaranteed.
Do you have a product that has or has not been patented? Don’t worry, we can help you develop your product at any stage.
If our team of business executives, marketers, and entrepreneurs thinks that your product has potential, the Pitch Network will contact you to discuss the possibility of a joint effort to develop your product.
We are currently in the production phase of an integrated television/Internet series, PITCH TV (Pitch it TV).
The creators of Pitch TV intend to produce a documentary-style reality television series chronicling the contest experience from the selection of the finalists through the entire television production process to public exhibition.
Contestants submit their ideas, concepts, and prototypes. After rounds of scoring and judging, the winners are announced. The Grand Prize is to have the winning ideas produced, developed and released to the market.
Winners of the contest could be rewarded with contracts or money.
Don’t be left out of the network.
Registration is free.
Confidentiality is guaranteed.
Labels:
dean dooley,
dooley,
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DRTV411,
facebook,
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income,
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pitch network,
products,
promotion,
robbin,
sell,
television,
twitter,
yahoo
Monday, November 18, 2013
Another success story
Workout guru Richard Simmons was a formerly overweight kid who lost more than 100 pounds (45 kilograms) and decided to use his success to cheerlead the rest of the country into its skinny jeans.
In the mid-1980s, he capitalized on the idea that many big-boned Americans were sick of seeing waiflike models in their exercise videos and were tired of trying to keep up with grueling workout regimens. So Simmons donned his signature tank top and short shorts, surrounded himself with a group of zaftig exercisers and created a program that was both easy to follow and featured songs grandma could dance to.
He sweated his way straight to infomercial gold, selling more than 20 million copies of his workout videos
Friday, November 15, 2013
Getting larger every day ....... keep those ideas rolling in
107+ hits today and growing.
Got an idea for a product, get in touch with us. We can take your product all the way to the top.
EMAIL to get in touch.
Got an idea for a product, get in touch with us. We can take your product all the way to the top.
EMAIL to get in touch.
Another Hall of Famer .................
You've got to love the story line of the Magic Bullet infomercial: A couple, Mick and Mimi, invite a few friends over for a party.
The next morning, they all gather in the kitchen (which looks suspiciously like a television studio) for breakfast. Their friend Berman staggers in hungover, wearing last night's clothes. A frumpy woman in a housedress named Hazel shuffles in with a cigarette dangling from her mouth.
Mick and Mimi are surprisingly perky, considering the state of their guests. They proceed to entertain their friends with the wonders of a tiny, bullet-shaped food processor called the Magic Bullet.
Mick and Mimi are surprisingly perky, considering the state of their guests. They proceed to entertain their friends with the wonders of a tiny, bullet-shaped food processor called the Magic Bullet.
While the guests look on in utter amazement and delight, the Magic Bullet whips smoothies, grinds coffee, mixes muffins and scrambles omelets -- and that's just the appetizer.
Every dish is perfectly prepared in just 10 seconds or less. Sounds too good to be true, but millions bought the message.
The $60 Magic Bullet brought in nearly a quarter of a billion dollars in sales in just over a year.
The infomercial has been translated into dozens of languages and has been sold in 60 different countries
FOUR MILLION SOLD - not bad
Who hasn't grappled with the baffling question of how to keep warm while watching TV, yet still keep one's hands free to man the remote?
Thank goodness an oversized fleece blanket with sleeves came along in 2008 to solve this perplexing problem. (Actually, another company put out a similar product called the Slanket in 1998, but it never garnered the same cult following.)
Never mind that everyone in the commercial looks like red-cloaked monks, the Snuggie is selling like hotcakes. It has become something of a pop culture phenomenon -- the fodder of Internet blogs, YouTube parodies and late-night TV comedy routines.
Even the "Today" show's Al Roker, Matt Lauer and Meredith Vieira cozied up for the camera in their Snuggies.
All of this attention has helped sell 4 million of the blankets. That should keep the Snuggie's manufacturer warm for years to come.
Thursday, November 14, 2013
Who could forget .............
When an eternally youthful fitness guru promises that you'll look and feel younger just by squeezing some fruits and vegetables into a glass -- you listen.
After all, this is Jack LaLanne, the guy who launched the fitness movement in the United States by flexing his carefully toned pecs on the very first TV workout show in the 1950s.
This is also the guy who, to celebrate his 70th birthday, swam a mile (1.6 kilometers) while pulling 70 boats carrying 70 people.
LaLanne sold more than 1 million of his Power Juicers.
Oh yes, I remember it well .................
When the Ginsu infomercial premiered in the late '70s, audiences were entranced by the miraculous Japanese knife that could cut through a tin can then slice through a ripe tomato like butter.
But Ginsu wasn't miraculous. It wasn't even Japanese. It was instead the brainchild of marketing whizzes Ed Valenti and Barry Becher, who were trying to increase sales of an ordinary kitchen knife called Eversharp.
They changed the name to "Ginsu," added a Japanese chef to the infomercial and launched a television icon.
Years later, Valenti proclaimed Ginsu his "greatest advertising success."
The Ginsu infomercial was even parodied in John Belushi's Samurai Deli on "Saturday Night Live."
Some history
For those insomniacs who've found themselves sitting in front of the television at 3 a.m. on more than one occasion, infomercials are entertainment staples. Even if you regularly sleep through the night, you're sure to have caught one of these half-hour or hour-long sales pitches at one time or another.
Who can forget hawkers like Billy Mays (OxiClean), Ron Popeil (Showtime Rotisserie), Matthew Lesko (Free Money) and Billy Blanks (Tae Bo) trying to sell us a cleaner home or a more toned body? These infomercial stars have become celebrities of sorts, as recognizable as the actors in TV shows.
And who can forget those famous pitch lines? "But wait! There's more!" "Call right now and we'll double your order!" Infomercials may make us chuckle, but they bring in some serious bucks -- an estimated $91 billion in sales each year [source: Larson].
HowStuffWorks has compiled a list of the 10 most memorable (and sometimes most outrageous) infomercials of all time. (To be honest, some of these are more like long commercials, but the lines have blurred so much these days it's hard to tell the difference.)
Infomercials
Infomercials, also known as Direct Response TV (DRTV), are television commercials which generally include a phone number or website.
There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length.
Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of prime time commercial broadcasting peak hours. Some television stations chose to air infomercials as an alternative to the former practice of signing off.

By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures. According to tapebeat.com, over $150 billion of consumer products in the US are sold through infomercials.
While the term "infomercial" was originally applied only to television advertising, it is now sometimes used to refer to any presentation (often on video) which presents a significant amount of information in an actual, or perceived, attempt to promote a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts.
Often, it is unclear whether the actual presentation fits this definition because the term is used in an attempt to discredit the presentation. Hence, political speeches or conventions may be derogatorily referred to as "infomercials" for a specific point of view.
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Another winner ..................
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Looking for products
We are assisting in the hunt for a WINNER of a product for an Infomercial. The WINNER will receive $50,000 and a FULL TV deal. I worked for some time with an infomercial studio, and have come in contact with many of the ICONS in the field. I have evaluated many products. As of now, all product ideas will proceed to step 2, and be evaluated.
We are working on a SECURE address to send the idea. I only want the ideas, up front, and will offer a CONFIDENTIALITY AGREEMENT to any submissions.
Be working on an idea, I will update with further contact sources.
This is a GENUINE offer and all submissions will be held in strictness of confidentiality.
50 thousand dollars and AND a FULL TV DEAL + expossure
We are working on a SECURE address to send the idea. I only want the ideas, up front, and will offer a CONFIDENTIALITY AGREEMENT to any submissions.
Be working on an idea, I will update with further contact sources.
This is a GENUINE offer and all submissions will be held in strictness of confidentiality.
50 thousand dollars and AND a FULL TV DEAL + expossure
Labels:
dean dooley,
dooley,
DRTV411,
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income,
infomercials,
inventors,
products,
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sell,
television,
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